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Master the moments that matter

Lone Star Mission-Critical Communication

provides strategic counsel
and executive support services

to help leaders master make-or-break moments

and drive their organizations to the next level.

Your make-or-break moment may be a product launch or a product recall; a pivotal keynote speech or an emergency press conference. Planned or unplanned, how you handle these mission-critical moments will define you. I'm here to help you win.

Services

  • Strategic Messaging & Branding

  • Crisis Communication & Reputation Management

  • Speechwriting & Executive Coaching

  • Media Training for Executives, Spokespersons and Subject-Matter Experts (SME)

  • No-Fail Missions: Startups, Launches, Mergers, Acquisitions, Pivots, Initiatives & Campaigns

Mission-Critical Mindset

I work with leaders who recognize the make-or-break nature of key moments and know that mastering these moments requires the dedicated support of an outside expert. They often have a great staff doing great work; they need a mission specialist to master mission-critical moments.

 

Beyond skills and experience, the leaders I work with seek a dedicated advisor who brings focus, urgency, and decisiveness balanced with judgment, candor,  and rigorous honesty. High-stakes and often high stress, this job is not for everyone, but it's the work I love and do best. 

Mission-Critical?

High-Stakes?

No Fail?

 

I'm in.

Founder

Robert Durand

Rear Admiral, U.S. Navy, Retired*

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In parallel military and civilian careers spanning more than three decades, I have advised CEOs, senior military officers, emergency response officials, corporate executives, ambassadors, and operational leaders at all levels.

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I have operated in high-stakes media environments supporting strategic military operations and have led corporate communications at five venture-funded high-technology companies, from early-stage startups to private equity turnarounds. 

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How I work

I quickly connect with senior leaders to understand complex situations and articulate their ideas into clear, concise words. I thrive on small budgets, tight deadlines, and high stakes; I know how to identify the critical path, make the most of limited resources, focus efforts, and execute relentlessly to create maximum impact.

 

*Official U.S. Navy biography:

https://www.navy.mil/Leadership/Flag-Officer-Biographies/BioDisplay/Article/2236342/rear-admiral-robert-durand/

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Failure is NOT an option - Let's win!

CONTACT

Email: robert@lonestarmissioncritical.com
Mob/Txt:  512-850-0729

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Download or scan my contact card: robertdurand.vcf

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Lone Star Mission Critical Communication LLC

has been verified by

the Texas Veterans Commission

as a Veteran-Owned Business

in the State of Texas.

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Founder: Robert Durand

Rear Admiral, U.S. Navy, Retired

Proud Texan since 1995 - I wasn't born here, but I got here as fast as I could!

© 2026 Lone Star Mission Critical Communication LLC

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