Master the moments that matter
Lone Star Mission-Critical Communication
provides strategic counsel
and executive support services
to help leaders master make-or-break moments
and drive their organizations to the next level.
Your make-or-break moment may be a product launch or a product recall; a pivotal keynote speech or an emergency press conference. Planned or unplanned, how you handle these mission-critical moments will define you. I'm here to help you win.
Services
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Strategic Messaging & Branding
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Crisis Communication & Reputation Management
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Speechwriting & Executive Coaching
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Media Training for Executives, Spokespersons and Subject-Matter Experts (SME)
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No-Fail Missions: Startups, Launches, Mergers, Acquisitions, Pivots, Initiatives & Campaigns
Mission-Critical Mindset
I work with leaders who recognize the make-or-break nature of key moments and know that mastering these moments requires the dedicated support of an outside expert. They often have a great staff doing great work; they need a mission specialist to master mission-critical moments.
Beyond skills and experience, the leaders I work with seek a dedicated advisor who brings focus, urgency, and decisiveness balanced with judgment, candor, and rigorous honesty. High-stakes and often high stress, this job is not for everyone, but it's the work I love and do best.
Mission-Critical?
High-Stakes?
No Fail?
I'm in.
Founder
Robert Durand
Rear Admiral, U.S. Navy, Retired*
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In parallel military and civilian careers spanning more than three decades, I have advised CEOs, senior military officers, emergency response officials, corporate executives, ambassadors, and operational leaders at all levels.
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I have operated in high-stakes media environments supporting strategic military operations and have led corporate communications at five venture-funded high-technology companies, from early-stage startups to private equity turnarounds.
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How I work
I quickly connect with senior leaders to understand complex situations and articulate their ideas into clear, concise words. I thrive on small budgets, tight deadlines, and high stakes; I know how to identify the critical path, make the most of limited resources, focus efforts, and execute relentlessly to create maximum impact.
*Official U.S. Navy biography:


Failure is NOT an option - Let's win!
CONTACT
Email: robert@lonestarmissioncritical.com
Mob/Txt: 512-850-0729
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Download or scan my contact card: robertdurand.vcf

